Our expertise

Specializing in retail design and visual merchandising, the RA agency helps brands structure, deploy and embody their DNA in each of their points of sale.

We create consistent and impactful retail experiences by clarifying needs, supporting internal teams, and ensuring precise execution on the ground.

Driven by listening, high standards and collaboration, our approach ensures that each project delivers controlled quality that is deeply aligned with our clients' identity.

Our achievements

These projects illustrate our work alongside brands and companies, particularly those in the luxury sector. Each project combines design, project management, and consulting to transform our clients' identities into concrete and effective solutions.

Breitling

Etavis

Coherence

USM lampe

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Services

Retail Design

We support brands in the roll-out of their retail concepts, in order to ensure consistency of execution through a turnkey production package.

Project management

We manage exhibition stand projects from every angle, with rigorous and seamless execution from design to final delivery. A controlled, stress-free, and reliable process for your teams.

Consulting

A comprehensive approach to support brands in defining their retail and visual merchandising strategy, by anticipating upstream all the challenges related to their sales environments.

Our approach

Our way of working is based on four principles: understand, structure, design and execute . Each project follows a clear methodology that aligns the creative vision with operational realities, ensuring smooth project execution through to implementation.

Feedbacks

"I have been working on Retail projects for Amélie for 10 years, there is always the same passion in her work and this constant attention to the smallest details.

She demonstrates great precision, understanding, and respect throughout the projects.

This makes the collaboration precious and beautiful."

Wider SA - Key Account Manager - Retail Department

"This year, I was the hospitality coordinator for the foundation during the Watches and Wonders fair, and it was in this capacity that I had the pleasure of working with her. Professional and reliable, she managed every detail with care and made the collaboration very smooth.

Our interactions have always been pleasant, even under pressure. He is someone you can count on and with whom it is a real pleasure to work.

I wouldn't hesitate to work with her again."

Watches and Wonders Foundation - Brand Coordinator - 2026

"I’ve worked with Amélie for 3 years on different projects such as Baselworld organization, where she was in charge of Visual Merchandising of the entire TAG Heuer booth. I very much appreciated working with her as she is a highly talented Visual Merchandise Manager with strong attention to details and very positive. An excellent asset to any team. It was a great pleasure working with her and hope our professional paths will cross again."

TAG Heuer - Retail Marketing Manager

"I had the great pleasure of collaborating with Amélie Ramseyer during her years at Atelier Oi, and I can only praise her professionalism, creativity and attention to detail.

Amélie possesses an excellent understanding of the specific needs of the luxury watch distribution sector and knows how to combine strategy and aesthetics to create unique customer experiences. Her expertise in visual merchandising and product presentation allows her to enhance each piece with a refined and impactful display.

In addition to her technical skills, Amélie is an expert problem-solver, capable of anticipating difficulties and overcoming them with pragmatism and creativity. Her strong project management skills and proactive mindset make her a valuable asset, always striving for excellence.

I highly recommend Amélie to any company wishing to strengthen its presence in points of sale and optimize its distribution network. Working with her is a real asset!

Parmigiani Fleurier - Trade Marketing & Events manager

"I had the pleasure of working alongside Amélie as a service provider for over 3 years, and it was a real joy. With her good humor and impeccable briefings, she is always available to her suppliers to ensure that every project is carried out correctly."

Atelier Monkey - CEO